Beauty Expo

Beauty Expo Australia is the largest annual gathering for the professional beauty industry, held at the ICC Sydney Exhibition Centre. Over two full days, it brings together thousands of beauty therapists, salon owners, educators, and suppliers for a comprehensive showcase of products, treatments, and innovations. The event spans multiple beauty sectors including skincare, makeup, hair, nails, lashes, brows, wellness, and spa. Attendees can explore hundreds of exhibitor stands, take advantage of exclusive show offers, and discover new launches before they hit the wider market. A strong education program runs alongside the expo, offering workshops, business coaching, live demonstrations, and specialised stages for makeup artistry, lash application, and advanced skin treatments. Competitions create a vibrant atmosphere, with talent from across the country showcasing their skills in front of industry judges. Beyond the business and technical focus, Beauty Expo provides a unique networking opportunity for professionals to connect with brands, mentors, and peers. Whether you’re looking to source products, sharpen your skills, or stay ahead of trends, Beauty Expo is a must-attend event that delivers inspiration, knowledge, and commercial opportunities in one accessible and exciting format.